Narendra Modi is on the lookout for yet another APCO

Modi The Megalomaniac
Modi The Megalomaniac
Narendra Modi is obsessed with his ‘image’. Besides spending millions of dollars of taxpayers’ money for PR Firms like APCO and the Rajesh Jain’s NitiCentral team, Modi also keeps a very close watch on what is published about him in news papers and media channels. The journalists who are based in Gujarat, especially Ahmedabad, are well aware of how Media is controlled and manipulated by the top bosses of Gujarat Government. One such account is given by Kinghsuk Nag, the former Resident Editor of Ahmedabad edition of Times of India. He writes in his book ‘The Namo Story’:

Modi also loves to project himself as a hero, a powerful man, destroying all villains. Any contra-projection angers him. I got a taste of this on the morrow of the Akshardham incident in November 2002.

When The Times of India reported how Modi and Advani ventured to enter the complex and posed next to the bodies of the two assailants who had been shot to death, I was greeted by an early morning call from an incensed Modi.

‘Why are you writing that we went in after the intruders were killed? It conveys I am a weak man,’ Modi said.

It is unsurprising that on the morning after a terrorist incident of this scale, Modi’s real concern was about the impact of the attack on his image.

Blood Stained Vikas Purush
Blood Stained Vikas Purush

The biggest dent in Modi’s image continues to be his diabolical role in the 2002 Gujarat Genocide. To wash those blood stains, Modi keeps trying different varieties of ‘Surf Excel’, APCO was one of them. Now he’s on the look out for yet another APCO. In June 2013, Gujarat Government published a Request For Proposal for selection of PR (Public Relations) Firms. Even though the official purpose is to bolster Gujarat’s image, we all know who would be the real beneficiary of the PR exercise.

Narendra Modi looking for yet another APCO
Narendra Modi looking for yet another APCO
Details of the PR Assignment for Narendra Modi
Details of the PR Assignment for Narendra Modi

Question is, how long are the taxpayers going to pay so that blood stained PM Candidate can complete his metamorphosis into a Vikas Purush?